The deadline for completed multiple choice questionnaires (MCQ's - Stage 1 of the competition) and essays (Stage 2, otherwise known as the 'Clinical Challenge') is 31 January and with the festive season approaching, it's sure to come round much faster than you think.
This year’s winner of the inaugural National Market Access Lead category at the PharmaTimes Marketer of the Year competition, Gawain Shirley, talks about the huge challenges surrounding market access in the UK
Digitally-augmented multi-channel engagement has proved to be a useful approach for working with patients. However, it is easy for developers to default to a patient-facing website or an app that looks good and sounds impressive, but in practice doesn’t supply what patients want and need
The model that sees information flow linearly, from pharmaceutical companies, to healthcare professionals, or patient groups and patients, is outmoded and doesn’t work well for any of the parties involved.