Business Manager of the Year - Categories for Entry

The competition is designed to cater for a range of job roles and we hope you can find one that will best suit your skills and experience. The competencies and case studies are specifically designed to match the category it is important to give yourself the best opportunity by matching your skills and experience to the correct category description. 

You can apply for any of the categories outlined below, regardless of your current role.

Your job title could be: Regional Healthcare Director, Regional Account Director, Director of Healthcare Development or Regional Business Director.You are responsible for delivering regional commercial objectives for your product portfolio with P&L responsibility for your region including the allocation and management of manpower (sales representatives, nurses, account managers).  Your role is customer facing working with key influencers within the regional health economy but you also have responsibility for managing the activities of the sales resource, planning and delivery of their business goals in line with the company plan. Nominating other members of your team will provide a superb developmental opportunity.

Key Account Manager

Your job title could be: Key Account Manager, NHS Liaison Manager, Healthcare Development Manager, Senior Account Manager or Integrated Healthcare Specialist.Your role is primarily customer facing, where the customer is a regional or local health economy including CCG, NHS Foundation Trust, StHA (or equivalent in Wales/Scotland/Northern Ireland).                                                                                                                                                    You are tasked with helping to deliver the commercial objectives within your region, working cross-functionally with other stakeholders in your business and will have responsibility for deciding which accounts to develop with investment and time. You create a positive environment for your company, its medicines and services and help deliver improved access for patients and health outcomes aligned with your customers' objectives.  You have some influence over resource allocation, local marketing and joint working may be part of your remit. Please feel free to nominate any colleagues that would benefit from participating in the competition.

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Commercial Team

This category is for cross-functional teams and could include sales, marketing, medical and health economics tasked with ensuring uptake of medicines at a national, regional or local level in line with Health Technology Assessment guidance. The Commercial Team category is for up to 5 individuals from any part of the organisation and is not just confined to teams who are currently working together. The challenges will focus on uptake of medicines and services where positive HTA assessment is already in place. Why not nominate another team to get the inter-company competitive juices flowing!

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Aspiring Team Leader

The Aspiring Team Leader category is for those who wish to pursue a role in first line management. You will most likely be a territory representative with a proven track record and have passed the ABPI exam.  You may already be taking on additional responsibilities in line with your aspiration to move to a first line sales management role.   You need authorisation from your line manager and the Participants' Fact Sheet will be helpful to summarise the benefits for you and your organisation.

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You may be inspired to nominate your line manager for the competition too! Nominate here!


New Team Leader

The New Team Leader category is for first line managers relatively new to the role with less than 3 years' experience. Your primary responsibility is the regional sales team and typically you will be responsible for recruitment, training, development and planning to achieve regional sales targets.

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Senior Team Leader

You are an experienced first line sales manager and have a solid track record in running a successful sales team. Your primary responsibility is for the performance of the regional sales team but you feel that you have the potential to take on more responsibility. This category assumes rounded experience as a first line sales manager and a deep understanding of the current NHS business environment. As a senior team leader we would encourage you to nominate other colleagues (nominate)

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