Marketer of the Year - Categories for Entry

Find one to suit you.

The categories for the competition have been specially created to cater for marketing professionals and are designed to cater to different levels of experience and scope of responsibility. Please take a look at the descriptors for each category to make sure we have found the best fit for you.  A new category has been introduced for 2012 that reflects the growing importance of specialist marketers - Life Cycle Management Marketer. Please note that the competition is run in English so please consider this if you are entering from a country where English is not your first language.

LCM (Life Cycle Management) Marketer NEW FOR 2012
You are an experienced marketer and may be working in a classical marketing role or perhaps a commercial account/trade management role, but you hold responsibilities for managing the value of mature brands as they approach LOE (loss of exclusivity).

Your role is becoming ever more important as Pharma companies, balance the need to manage the loss of patent protection whilst at the same time delivering improved access to medicines through the introduction of generic versions of patented brands.  You are curious to understand whether your skills and approach match peers with similar responsibilities in other organisations.

Marketing Team
Team work is essential to any marketing professional and the ability to work under pressure and to deadlines is something you live with on a day to day basis. The Marketing Team category is for teams of up to 5 who will be put through a one day marketing simulation with Market Access at the core of the exercise. The constitution of the team is entirely up to you, but should reflect a typical cross functional team with clinical, regulatory, health economics, sales and bringing it all together – marketing!

Aspiring Marketing Manager
You are an experienced Marketer and may already be taking on additional responsibilities delegated by your Line Manager. You believe that you have the potential to step up into a leadership position within your organisation and would value additional perspective on your capabilities as a future leader from current senior marketing leaders from within the industry. This category will assess your leadership capability, strategic thinking and all round marketing competence.

Senior Marketer
You are an experienced marketer and have been in your role for a number of years.  There will naturally be some areas of marketing where you feel that you are strong, but are curious to see if there are any gaps in your skills and knowledge compared to similarly experienced marketers. It may be some time since you took part in a competency based assessment but would like to see how you perform in stretching, but protected environment with senior industry marketers from peer organisations.

New Marketer
This category caters for marketers who are relatively new to the role, with just a couple of years experience.  You will have been on a steep learning curve and will be curious to know what marketing skills you have acquired and how your progress compares to marketing peers in other organisations with similar levels of experience. This is an opportunity to seek an external view of your progress and potential and to accelerate your career as you grow within the role

Aspiring Marketer
This category is designed for people who are not in a marketing role, but aspire to move into marketing in the future. You will most likely be in the field force and may well have undertaken further study to help you with your ambition to secure a marketing role.  You may already have been given specific tasks by the company (collating team feedback on materials/market dynamics) that mark you out as a future marketer.  This category is not for people who are currently Head Office based and working on secondment from the field force.  Winners of the category often go on to realise their ambition of a role in marketing

Regional European Marketer
This category is for senior marketing leaders with European Regional responsibilities for one or more brands across three or more culturally and geographically different countries.  You may be based in the UK or in Mainland Europe and are keen to benchmark your Pan-European marketing experience with fellow Pan-European Marketers from peer group companies’.