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The value of homecare
to pharma, patients and the NHS

30 April at the King's Fund

The homecare sector is buoyant

The homecare market is worth over £1.2 billion and accounts for around 10% of the total NHS drugs bill. Growing at 23% per annum, already some 150,000 to 200,000 patients are being treated at home daily in a variety of therapy areas involving a vast array of drugs & clinical support.

There is strong evidence that homecare can significantly improve market access uplift sales quickly, enhance both and adherence and persistence and demonstrate real world data for Pharmaceutical Companies.

Homecare is high on the agenda for NHS policy makers and payers, and brands which have incorporated homecare into the mix have enjoyed significant success at every stage of their life cycle.  Your customers are talking about homecare now!

Homecare is attractive for patients (who benefit from treatment in their own home), for hospital trusts (better patient care and more cost effective) and participating Pharmaceutical Companies (improved market access, brand differentiation, faster more persistent sales and real world data collection).

Whatever your prior knowledge or experience in the homecare market, there has never been a better time to consider how homecare can play an integral part of your strategy…. so book your place now.

You will learn
• What makes a great homecare programme, and what doesn’t
• How homecare aligns with NHS Policy
• How to incorporate homecare into your marketing & sales strategy
• How homecare can drive sales and differentiate brands at all stages of the product life cycle
• How to utilise homecare to deliver tangible returns and real world outcomes

 Who should attend?
• Senior Sales & Marketers
• Senior Market Access Specialists
• Business Information Managers

Led by Experts
Led by experts in the homecare market, the workshop will feature thought provoking lectures and challenging interactive workshops designed to equip attendees with the tools needed to build a robust homecare offering. 

Attendees will have the opportunity to work with colleagues from their own and other companies in small working groups to learn, to formulate plans and to be able to share with others when back at work.

Companies are invited to enrol a group of three, who will be kept together during the break-out groups & throughout the workshop.

The full agenda is here.
Prices and booking form are here.

 

Sponsored By:

Bupa Healthcare at Home  

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