PharmaTimes Magazine

For the independent thinker.

geoff comment

Comment: It's a digital world...

…But not it seems in pharma. While patients automatically ‘google’ to better understand their health concerns, the world’s regulators appear to shrink from their responsibility to find a way to open the web to the acknowledged medicine experts – the pharmaceutical companies themselves.

With the rise of the educated patient, it seems ridiculous that patients should be prey to thousands of other ‘medical’ influences far less qualified to discuss medicines than pharma.

It cannot simply be a lack of trust that motivates the regulators to promote this status quo. After all, how many people these days trust bankers, lawyers or politicians?

Pharma must fight this corner. It should be part of the Big Society. And that includes digital.s.

Geoff Frew, Managing Editor

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PharmaTimes Magazine is the ONLY UK publication designed for all levels of industry management – offering original, news-driven features on all aspects of the sector, from sales and marketing to clinical, regulatory, advertising, PR and human resources. A comprehensive round up of global industry and National Health Service news, as well the latest developments in the agency and recruitment arenas, will also help you stay ahead of the pack.

ABC average net circulation of 11,862.