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Editor's letter

As we are a pretty opinionated bunch here at PharmaTimes, we like it when contributors are prepared to stand up and express a viewpoint. For the past few months, our expanded SmartViews section has featured thought-leading articles on a wide range of topics – from patient-centricity and merger mania to drug pricing and product launch strategy – and this month is no exception.

In SmartViews (p17-25), we offer articles on topics as diverse as the dangers of Brexit, a crisis in pharmacy, the impact of new EU clinical trial regulations and yet more threats to pharma’s reputation. And if all those ideas and opinions stir your own thoughts, why not get in touch with an article idea? I can always be reached at

Also in this issue, in Time to Think Rare (p26), we continue our in-depth look at the challenges and opportunities in rare diseases, this month asking what patients need and how pharma can help.

Going ‘beyond the pill’ is a major trend in the industry yet many companies focus solely on digital innovation. In Outside the Box (p30), we explore how the packaging and formulation of a medicine can boost sales – but only if you listen to patients first.

Translating great science into the next generation of life-changing medicines requires a leap of faith but pharma companies are getting a helping hand. In Care Package (p32), we feature three organisations that are building early stage projects for pharma to take to market.

I hope you enjoy this issue.

Full contents page here.

Hugh Gosling, Editor

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About PharmaTimes Magazine

PharmaTimes Magazine print and digital versions have a total circulation of 23,184, including 8,000 NHS healthcare professionals: chief pharmacists, medicines management and primary care commissioners.

PharmaTimes Magazine delivers independent, authoritative and trustworthy content on healthcare issues and topics, through impartial coverage in print and online. It brings together key stakeholders through a strong readership, including pharma and the NHS, by providing balanced and informed opinion and analysis around the key issues, trends and developments affecting today’s fast-moving environment.

PharmaTimes Online News Archive offers unique access to past issues of PharmaTimes Magazine and news elert stories.

©PharmaTimes Magazine 2016. All rights reserved. Material prepared by PharmaTimes Magazine is prohibited for use by third parties and publishers without permission.

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