From the managing editor
With the majority of healthcare monies still being gobbled up by hospitals, it was an opportune moment for Simon Stevens, head of NHS England, to reveal that his five-year plan will see the creation of new care models based around the needs of patients.
Care is not only moving from national to local at a faster pace than ever before, it is making the ultimate shift from treating disease to preventing ill-health and long-term conditions. So top of his Five Year Forward View list is “hard-hitting” action on obesity, alcohol and other major health risks, with the emphasis on patients taking more control of their own health.
The NHS is probably never going to have enough money to treat an ageing population with greater expectations of care. So being able to talk about long-term outcomes, prevention and provision of services ‘beyond the pill’ – all at a local level – will allow industry to take an entirely new place in the conversation.
As chair of the Olympics 2012 legacy campaign, Lord Sebastian Coe says in our article on page 12 that with the 10 biggest pathologies inextricably linked to inactivity, it’s a no brainer that pharma’s role in health provision should also be in disease prevention.
For pharma, having this more holistic view of public health at a local level isn’t just something nice to talk about.
After all, understanding the customer’s language – and aligning values and key messages with the local health economy’s key priorities – will undoubtedly lead to better patient access to medicines, better outcomes and (say it quietly) better sales.
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