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Jan/Feb issue PharmaTimes Magazine is out now

How to… / Encourage patients to take their medicines

What could make it easier from the patient perspective?

SmartTech / Virtual Healthcare
Virtual reality isn’t just for gamers

Marketing /
Pharma marketing: are customers getting what they want?
A patient and doctor speak out

Disclosure and transparency / An era of openness
Industry prepares itself for the public release of payments to doctors

Health / The challenge of changing health behaviour
How can the public be ‘nudged’ into adopting healthier lifestyles?

Market access / Is the juice worth the squeeze?
The UK pharma market is slipping in terms of size and importance. What’s to be done?

Marketer and comms / Marketer and comms specialists are key
Results from the PharmaTimes Marketer and Comms Team of the Year 2015, and some thoughts on the competition’s professional development programme   

Clinical Trials / Diversity in clinical trials
A doctor and breast cancer survivor tell us why ethnic diversity is so important

Patient Files / Sharing the pain
A multiple sclerosis patient talks about diagnosis

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Outcomes: a gamechanger for pharma

Patient-recorded outcome measures are likely to become a key part of how healthcare is provided, funded and managed. But is industry ready?

Healthcare Writer Lynne Taylor

The British government’s determination to place health outcomes at the heart of NHS decision-making presents UK-based drugmakers with a unique and potentially huge advantage over their global competitors.

Working in collaboration with the NHS to identify a product’s true value – in other words its value to the patient – has the potential to boost levels of medicines uptake and could also lead to products arriving earlier to market, both in the UK and overseas, a PharmaTimes business meeting was told recently. Leading these potentially game-changing opportunities is the NHS patient-recorded outcome measures programme, which began in 2009.

Innovative drugmakers have included PROMs in their clinical trials for many years, and the data have also long been used in observational studies and population health surveys. “We have decades of experience using these instruments and pharma is way ahead of the game. The fact they are now being measured in healthcare systems changes everything,” Professor Nancy Devlin, research director at the Office of Health Economics told the meeting. Indeed, PROMs are likely to become a key part of how all healthcare is provided, funded and managed, The King’s Fund healthcare policy think-tank has forecast.

So what exactly are PROMs and why should this matter to pharma? You can find out by reading the full article online here

See what's coming up in the March issue [PDF]

Visions 2014 supplement


Creating a balance between
reimbursement and innovation

Real-world data
How to plan early

NHS reform
What more does pharma need to do?

We asked you what the big developments in 2014 will be?

Change is key to opportunity
What to adapt for

Salesforce effectiveness
Future-proofing the sales team

Myeloma research
An example of a new R&D model

Visions in a nutshell

The complete Visions 2014 supplement PDF is available to download


Subscription is free to qualifying UK subscribers

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Reprints available.

Average circulation Jan - Dec 2013: 23,178


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