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Features

SmartDeals
Technology deals are making pharma firms more patient-centric than ever

Business insight / RBS
Growth factor
Bharat Shah, Director and Co-founder of Sigma, talks about his experience of growing a business with help from Royal Bank of Scotland

Business insight / Complimed
Truth & transparency
What pharma needs to keep in mind in the wake of investigations into payments to doctors

Social media listening
Learning to listen
Dan Brilot explores the merits of effective social media listening but cautions that not all conversations are equal

Aardman animation
Getting animated

The unique ways the animation studio brings healthcare messages and pharma ads to life

Diabetes
Bitter sweet
Widespread corporate collaboration is likely the key to addressing the UK diabetes dilemma

e-Hospitals
The hospitals of the future
An in-depth look at the UK’s first fully digitised hospitals, and the challenges and improvements they’ve encountered 

SmartPeople
Galit Gonen, an award-winning IP lawyer for Teva, explains how she succeeds in protecting and fighting pharma patients

Patient Files
Bustin’ your balls
Stage IV testicular cancer survivor Thomas Garrod tells us about the highs and lows of his healthcare experience
 

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Outcomes: a gamechanger for pharma

Patient-recorded outcome measures are likely to become a key part of how healthcare is provided, funded and managed. But is industry ready?

Healthcare Writer Lynne Taylor

The British government’s determination to place health outcomes at the heart of NHS decision-making presents UK-based drugmakers with a unique and potentially huge advantage over their global competitors.

Working in collaboration with the NHS to identify a product’s true value – in other words its value to the patient – has the potential to boost levels of medicines uptake and could also lead to products arriving earlier to market, both in the UK and overseas, a PharmaTimes business meeting was told recently. Leading these potentially game-changing opportunities is the NHS patient-recorded outcome measures programme, which began in 2009.

Innovative drugmakers have included PROMs in their clinical trials for many years, and the data have also long been used in observational studies and population health surveys. “We have decades of experience using these instruments and pharma is way ahead of the game. The fact they are now being measured in healthcare systems changes everything,” Professor Nancy Devlin, research director at the Office of Health Economics told the meeting. Indeed, PROMs are likely to become a key part of how all healthcare is provided, funded and managed, The King’s Fund healthcare policy think-tank has forecast.

So what exactly are PROMs and why should this matter to pharma? You can find out by reading the full article online here

See what's coming up in the March issue [PDF]

Visions 2014 supplement

Contents:

R&D
Creating a balance between
 reimbursement and innovation

Real-world data
How to plan early

NHS reform
What more does pharma need to do?

PharmaTweets
We asked you what the big developments in 2014 will be?

Change is key to opportunity
What to adapt for

Salesforce effectiveness
Future-proofing the sales team

Myeloma research
An example of a new R&D model

Soundbites
Visions in a nutshell

The complete Visions 2014 supplement PDF is available to download

 

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PharmaTimes Magazine print and digital versions have a total circulation of 23,184, including 8,000 NHS healthcare professionals: chief pharmacists, medicines management and primary care commissioners.

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