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News from the technology and marketing world

Business Insight
Changes to the 2015 ABPI Code
The new provisions of the 2015 ABPI Code of Practice will become fully effective from 1 May 2015. CompliMed takes us through the key amendments

How to...
Make an MSL stand out in healthcare systems

Honey, I shrunk the drugs
Nanomedicine might be on the small side but it promises to be big business

NHS reform
The NHS: reform or ruin?
Is it better to stick with the reforms or look to change the health service all over again?

UK General Election
7 May – who will you vote for? Undecided? Use our UK General Election guide to healthcare and life sciences

Cover: Biosimilars
Follow the leader

Do copycat biologics have what it takes to fulfil their money-making and cost-cutting promise?

Sales Awards
Put your skills to the test
We talk to last year’s winners on what they got out of the PharmaTimes Sales Awards competition

PPRS versus the statutory scheme
Which is the better option?

Simon White is head of learning and development at Janssen

Patient Files
“Don’t talk about us; talk with us”
Jan Geissler tells us how CML changed his life

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Outcomes: a gamechanger for pharma

Patient-recorded outcome measures are likely to become a key part of how healthcare is provided, funded and managed. But is industry ready?

Healthcare Writer Lynne Taylor

The British government’s determination to place health outcomes at the heart of NHS decision-making presents UK-based drugmakers with a unique and potentially huge advantage over their global competitors.

Working in collaboration with the NHS to identify a product’s true value – in other words its value to the patient – has the potential to boost levels of medicines uptake and could also lead to products arriving earlier to market, both in the UK and overseas, a PharmaTimes business meeting was told recently. Leading these potentially game-changing opportunities is the NHS patient-recorded outcome measures programme, which began in 2009.

Innovative drugmakers have included PROMs in their clinical trials for many years, and the data have also long been used in observational studies and population health surveys. “We have decades of experience using these instruments and pharma is way ahead of the game. The fact they are now being measured in healthcare systems changes everything,” Professor Nancy Devlin, research director at the Office of Health Economics told the meeting. Indeed, PROMs are likely to become a key part of how all healthcare is provided, funded and managed, The King’s Fund healthcare policy think-tank has forecast.

So what exactly are PROMs and why should this matter to pharma? You can find out by reading the full article online here

See what's coming up in the March issue [PDF]

Visions 2014 supplement


Creating a balance between
reimbursement and innovation

Real-world data
How to plan early

NHS reform
What more does pharma need to do?

We asked you what the big developments in 2014 will be?

Change is key to opportunity
What to adapt for

Salesforce effectiveness
Future-proofing the sales team

Myeloma research
An example of a new R&D model

Visions in a nutshell

The complete Visions 2014 supplement PDF is available to download


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Reprints available.

Average circulation Jan - Dec 2013: 23,178

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