Technology deals are making pharma firms more patient-centric than ever
Business insight / RBS
Bharat Shah, Director and Co-founder of Sigma, talks about his experience of growing a business with help from Royal Bank of Scotland
Business insight / Complimed
Truth & transparency
What pharma needs to keep in mind in the wake of investigations into payments to doctors
Social media listening
Learning to listen
Dan Brilot explores the merits of effective social media listening but cautions that not all conversations are equal
The unique ways the animation studio brings healthcare messages and pharma ads to life
Widespread corporate collaboration is likely the key to addressing the UK diabetes dilemma
The hospitals of the future
An in-depth look at the UK’s first fully digitised hospitals, and the challenges and improvements they’ve encountered
Galit Gonen, an award-winning IP lawyer for Teva, explains how she succeeds in protecting and fighting pharma patients
Bustin’ your balls
Stage IV testicular cancer survivor Thomas Garrod tells us about the highs and lows of his healthcare experience
Click here to see the latest PharmaTimes Magazine
To subscribe go to www.pharmatimes.com/subscribe; digital available from:
Outcomes: a gamechanger for pharma
Patient-recorded outcome measures are likely to become a key part of how healthcare is provided, funded and managed. But is industry ready?
Healthcare Writer Lynne Taylor
The British government’s determination to place health outcomes at the heart of NHS decision-making presents UK-based drugmakers with a unique and potentially huge advantage over their global competitors.
Working in collaboration with the NHS to identify a product’s true value – in other words its value to the patient – has the potential to boost levels of medicines uptake and could also lead to products arriving earlier to market, both in the UK and overseas, a PharmaTimes business meeting was told recently. Leading these potentially game-changing opportunities is the NHS patient-recorded outcome measures programme, which began in 2009.
Innovative drugmakers have included PROMs in their clinical trials for many years, and the data have also long been used in observational studies and population health surveys. “We have decades of experience using these instruments and pharma is way ahead of the game. The fact they are now being measured in healthcare systems changes everything,” Professor Nancy Devlin, research director at the Office of Health Economics told the meeting. Indeed, PROMs are likely to become a key part of how all healthcare is provided, funded and managed, The King’s Fund healthcare policy think-tank has forecast.
So what exactly are PROMs and why should this matter to pharma? You can find out by reading the full article online here
See what's coming up in the March issue [PDF]
Visions 2014 supplement
Creating a balance between
reimbursement and innovation
How to plan early
What more does pharma need to do?
We asked you what the big developments in 2014 will be?
Change is key to opportunity
What to adapt for
Future-proofing the sales team
An example of a new R&D model
Visions in a nutshell
The complete Visions 2014 supplement PDF is available to download
Subscription is free to qualifying UK subscribers
To read articles in full and features in the magazine, why not subscribe
PharmaTimes Magazine print and digital versions have a total circulation of 23,184, including 8,000 NHS healthcare professionals: chief pharmacists, medicines management and primary care commissioners.
Follow us: @PharmaTimes on Twitter