Cracking the code
Two years on and the 'new' ABPI Code is anything but. Yet as Adam Fleming reports, its interpretation is still viewed as a minefield by marketers

Reconciling the differences
Mark Greener looks at some of the difficulties facing client/agency relationships and suggests a four-point plan for putting them on a more equal footing

Is prevention the new cure?
As the latest 'medicines for the healthy' trend steps up a gear, Mike Pickin looks at the risks – and rewards – involved in undertaking preventive medicine R&D

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