Getting through to those that matter
The new President of the Association of the British Pharmaceutical Industry, sanofi-aventis’ Managing Director, Nigel Brooksby, talks to John Lidstone about the key issues and challenges facing the industry.

The grass is always greener
Karen Rowe offers a unique insight into the relationship between the pharmaceutical industry and the National Health Service, and says pharma needs some new chat-up lines.

The winning team
The pitch is an expensive and time-consuming process for an agency, with a comparatively low chance of success and, therefore, high business risk.

Culture clash
Mike Young of Brand(x) examines the difference in cultures between clients and their advertising agencies.

Play your best hand
Mark Greener says that, for sales and marketing to target GPs, some new thinking is required.

A partner for life?
Do sales representatives really have the power to make customers fall in love with them? Alan Naismith of Intermedia says ‘yes’, but only if the pharmaceutical industry lets them get engaged.

New kid on the block
Gareth Thomas says it’s time to stop ignoring the pharmacist.

Battling the jargon
Louise Tamblin of Taylor Nelson Sofres takes a look at new requirements to road-test patient information leaflets.

Pulling together
Mark Greener talks to Sally Davies, Director of R&D at the Department of Health, and finds that it’s a unique moment for clinical research.