Another new dawn Pharmaceutical sales and marketing will need to evolve to keep pace with the needs of some potentially influencial new customers Speak the FMCG language Mark Hollyoake puts some fmcg thinking into pharmaceutical sales and says simply applying shoe leather in the surgery will no longer deliver the required returns
Representative of the Year 2006 From the moment the first guests stepped into the prestigious surroundings of the Café Royal for the PharmaTimes Representative of the Year 2006 awards ceremony, you could taste excitement in the air. Who would be crowned a Pharma winner, and who could go home empty-handed?
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