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Redefining the Code
Vincent Lawton, President of the ABPI, lifts the lid on the new Code of Practice.
Marketing prowess
PharmaTimes
Marketeer of the Year 2005 celebrated this Industry’s top product managers and saw the crowning of Advertising Agency Team of the Year.
Second best?
Mike Young of Brand(x) looks at the place of branding in secondary care.t.
Trust me, I’m in advertising
How will pharmaceutical marketers fare in this digital age? Will you enter your utopia or will new technology abolish creativity?
From blockbusters to nichebusters
Is pharma cutting its own throat with pharmacogenomics? Peter Mansell finds out.
Flying the flag for Europe
After a century of evolution, Prague-born specialty pharmaceutical group, Norgine, feels it is more ready than ever to become s the European partner of choice.
Predictable predictions
2006 will herald the greatest transformation in healthcare since the inception of the NHS, says Eric Sharp of IMS Health.
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