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A fresh look
Steve Glass, Chief Executive of Altana Pharma, says pharma might need to take a new look at the way in which it communicates. Chris Mahony reports

When the money runs out
Jamie Holyer asks what will the NHS do when the money runs out?

Just do it!
Just do it! These were the words of one delighted winner at this year’s PharmaTimes Marketeer-UK of the Year awards, a competition designed to throw a spotlight on the exceptional standard of pharmaceutical marketing in this country and to cherry pick the industry’s very best marketeers

A brave new (digital) world
How will pharmaceutical marketers fare in this digital age? Will you enter your utopia or will new technology abolish creativity?


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