Adjust your sails
Baba Awopetu and Princewill Omorogiuwa say the challenges for marketers are not going to go away, but we should make the most of the opportunities they present to steer a new course to the customer
Getting your message across
Journalists can help to build the reputation of
both a brand and an industry, but how best
to cross the yawning abyss between science
and journalism? Mark Greener reports
Walk the talk
Interest in developing patient information as a means to retain and attract new patients has never been greater. The next stage is to convince brand managers to support patient communications and to obtain the funding for campaigns
In the clear
After a hesitant start, pre-vetting of pharmaceutical
advertising now appears to be working in
everyone’s interest, says Adam Fleming |