Open the doors: pharma has a positive story to tell
Why Pfizer gave the BBC ‘access all areas’ to produce a groundbreaking documentary, by Joel Morris, Head of Media Relations – Europe, Pfizer Global Research & Development.

A lesson in social responsibility
Selina McKee interviews Paul Herrling, Head of Corporate Research, Novartis, and uncovers the softer side of the pharmaceutical industry.

The evolution of PR
Mark Greener finds out how PR firms are adapting to change in the face of new challenges.

Information overload
Healthcare PR agencies need to develop an insight into which channels are most likely to produce a change in behaviour in a given audience, argues Matt de Gruchy, MD of Shire Health London.

The great PR machine
GSK has found a new use for its US salesforce: as PR ambassadors for the company, finds Peter Mansell.

Creative tensions
What do pharmaceutical companies find frustrating about the PR agencies with which they work and vice versa? Ian Hall of PR Week reports.

A common goal
Mark Greener talks to UKCRC Chief Executive Liam O’Toole and finds the future for UK clinical research is bright.