Reinforcing the armour
Can price-cutting take the shine off generics? Peter Mansell explores.

Integrate to communicate
Mike Dixon, Managing Director of Huntsworth Health – Jago Pearce, says integration’s what you need to develop brand success.

All join hands
Mark Greener talks to Richard Smith and finds he has a united approach in mind for the NHS.

Luring in the brand
Everyone is out for their 15 minutes of fame and wants to brand themselves. They will be asking: ‘Does your brand reflect and endorse my brand?’ Tom Crawford