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The carrot and the stick
What do doctors really think about prescribing incentives? With help from an exclusive survey by OnMedica for PharmaTimes SalesPRO,
Mark Greener investigates.

Raising the standard
Having comfortably passed its first birthday, the latest incarnation of the ABPI’s Code of Practice can hardly be called new any more. But, as Adam Fleming discovered at a recent PM Society meeting, its effects have been far-reaching.

A cultural affair
How to win friends and influence customers.