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Playing catch-up
Medical representatives now need to be able to deliver not just a product, but solutions, to achieve success in the new NHS. Mark Clements reports



What future for oncology?
While the debate continues on how many of the new oncology breakthroughs will get past cost-effectiveness regulators, Michael Day reports on how smart drugs and emerging technologies – particularly in the field of genetics – might just come to the aid of patients and big pharma
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