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PharmaTimes Cover
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The final play-offs
Nearly 150 medical representatives took part in the finals of PharmaTimes Representative of the Year competition in June. Jenny Hone reports on this premier event

Medical representatives
the new “problem solvers”
The demands of practice-based commissioning will radically change the role of the traditional representative from that of drug promoter to empowered problem solver armed with the latest matrix selling skills, says Peter Mansell

Age of the information prescription
The informed patient may help to improve clinical outcomes as well as pharmaceutical revenues, finds Becky McCall
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