Website traffic

• 30,060 Unique visitors
• 155,149 Page Request (excludes cache counts)
• 59,986 Number of visits
• 2.59 pages viewed, per visit (footsteps)
• 8.59 minutes Average Visit Duration
• Monthly Unique users visited twice on average
• Region of origin: UK 51%, EU (non-UK) 11%, USA 25

Source: BPAi Worldwide
Site audit (March 2007)

ELERT distribution

• World News = 7,890
• Clinical News = 1,818
• UK News = 954 (launched in May 2007)