Cello Health businesses, the MSI Consultancy and Cello Business Services has appointed Tony Akiwumi as Global Client Development Principal.

He will have responsibility for developing client relationships and new business across both companies and within the wider Cello Health group.

An experienced healthcare sales and marketing professional, Tony started his career as a senior medical representative at Pfizer, before progressing to a number of senior positions, including director of sales and marketing at Omega Critical Care, director of global phase 1/ECG sales at Quintiles Transnational, and most recently director, client value, Europe at IDEA Pharma.