OPEN Access Consulting has appointed Jayne Hurrell (née Pooley) in the newly created role of director of global value communications. Jayne joins from Evidera, where she worked for over 10 years, most recently as vice president and EU practice lead, market access communications. In this role, Jayne oversaw the team’s market access communications offering, supporting clients in the development of value communications materials with the payer as the ultimate end audience, including core value dossiers, payer-focused objection handlers, stand-alone payer value propositions and local HTA submissions.
