Julia Straker has been promoted to Director of Strategic Brand Planning at med comms firm PAN, and joins the agency’s board of directors.

Previously a planner at TBWA/Paling Walters, Straker was briefed to put strategic planning at the heart of the creative process with ‘influential creativity’ as the result of this considered approach.

“‘Influential creativity’ is at the heart of everything we do” says Straker “The ultimate goal is to produce communications that are fresh, original and, most importantly, effective. Lateral thinking based on solid understanding of the brand is an essential starting point”.

Jon Linscott, Managing Director at PAN says: “We are delighted to promote Julia. She is inspiring and motivating and a great asset to PAN. Julia continually challenges the status quo to make us stronger and deliver creative solutions that effectively influence decision-making and the behaviour of target audiences”.