Participant should be an individual, primarily customer facing, managing a regional or local health economy board working with commissioners and payers who make population based decisions.

Their role is primarily customer facing and the remit includes managing a regional or local health economy, for example CCGs, acute hospitals, NHS foundation trusts and health boards.

This participant’s purpose is to deliver the commercial objectives within their region, possibly working cross-functionally with other stakeholders in your business. Their role will involve working with the commissioners and payers who make population based decisions and aim will be to create a positive environment for their company. This participant may have some responsibility for deciding which accounts to prioritise for investment and resource.

Job titles could be: Key Account Manager, NHS Liaison Manager, Senior Account Manager or Integrated Healthcare Specialist.
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