Is the industry ready for patient-recorded outcome measures?
Visions 2014Insights from the industry’s top thought leadersRare awareThe battle to overcome access barriers for orphan drugs continues to be a problem The human touchJust how useful are digital technologies and media in identifying the right people for the job?New world marketingPharmaTimes Magazine talks to this year’s Marketer of the Year winners about austerity, patient centricity and, of course, digitalWho understands value-based assessment?
Patients are finding their voice
and demanding the power and
influence they’ve been promised,
says Phil Hammond
Business Insights from: Internis
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