PharmaTimes -
July/Aug 2014

INTERVIEW
The head-in-the-sand approach stops here
PharmaTimes Magazine talks to the new ABPI president Jonathan Emms about speaking out on behalf of patients

GENOMICS
Busting the niche: the future of genomics
The challenge is for pharma to adapt and start developing more specialised drugs

REAL-WORLD DATA
Get real

What does pharma need to know about putting real-world data into practice?

COUNTRY FOCUS
Nuts about Brazil? 
Does the Latin American country still retain the same allure it once did for life sciences? 

PATIENT ENGAGEMENT
When delivering treatment is not enough
How can patients be encouraged to participate in their own care?

HEALTH FOCUS
Sticking with statins
Saviour or side-effect nightmare? 

PATIENT FILES
“Listening to patients is critical”
How insight into living with a rare disease can help improve healthcare


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