PharmaTimes -
November 2014

November edition of PharmaTimes out now

HOW TO...
Get started on content marketing
Content is king, but how can companies get it right?

SMARTTECH
Rise of the robots
The role of the robot in 21st Century healthcare

HEALTH DATA
Taking care of our data
When care.data turned into a public relations fiasco last year it was put on hold. So where are we now?

BUSINESS INSIGHT
Pierre Fabre supports patient choice 
By moving chemotherapy out of the hospital, Pierre Fabre can help both patients and the NHS

SUPPLY CHAIN
Keeping a lid on falsified medicines
The impact of fake drugs is enormous. But just whose problem is it?

HEALTH FOCuS
The challenge of COPD
What’s it like to live with COPD, how can treatments be improved, and what’s being done to help patients?

mHEALTH
Breaking the deadlock
Is prescribing health apps to patients set to be the new practice?

INNOVATIVE PARTNERSHIPS
Pharmacy & pharma
The growing pharma-pharmacy partnership 

PATIENT FILES
“Don’t speak for us when you can speak with us”
A type 1 diabetes patient explains how online communities can inspire

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