PharmaTimes -
May 2015

May features

Country Focus / Germany 
Cover story: AMNOG Revisited

How has German health reform impacted pharma pricing and market access and what can the industry learn from the experience?

Customer experience
An experience to remember

Customer experience could be a differentiator for pharma companies. We talk to the former head of customer experience at John Lewis

PharmaTimes Sales Awards
How do you know if you have the best sales people? 

Five members from the PharmaTimes Sales Awards steering committee tell us why they support this customer-driven professional development programme

Patients
It’s the patient, stupid 

Pharma’s business mood seems to be changing. Patient centricity is where it’s at

SmartPeople
Benedikte Larsen heads up digital communications at Novo Nordisk

PatientFiles
Melissa Lee Interim executive director of the Diabetes Hands Foundation, has lived with type 1 diabetes for more than 20 years. She calls it a beast of an illness 

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