PharmaTimes - September 2016

In this month’s magazine, we offer a tantalising glance towards the future of medicine in On target? (p28), where we deep-dive into the exciting world of precision medicine. In Higher education (p32), we chart the evolution of medical education, asking what role pharma should play in this era of mistrust, millennials and meagre resources. In SmartViews, we offer an in-depth look at one of the NHS’ shiniest new toys, Vanguards (On the front line, p17), ask questions about whether driving down cost is the best way to procure high-quality services (Under the hammer, p19) and explore the brave new world of online communities (Community spirit, p22). Also in this issue, we profile an award-winning young marketer about emerging trends (New to the market, p38) and interview entrepreneurial Cambridge professor Tony Kouzarides (Building blocks, p40).

September 2016 - magazine highlights

New to the market

What does the industry have in store for aspiring marketer...

On target?

Precision medicine is fundamentally changing how we treat...

Higher education

Pharma-sponsored medical education has always been about m...

Patient Files: cystic fibrosis

Caroline Brown talks marathon running, travel plans and ho...

Building blocks

World-leading cancer researcher and entrepreneur Professor...

Track record

In the not-too-distant future, we will all be living in an...

On the front line

NHS vanguard sites are offering a fresh approach to servic...

Under the hammer

Are reverse auctions the best way to procure marketing ser...

Show, don’t tell

If pharma really wants to be patient-centric, it needs to...

Community spirit

Online communities offer direct contact with patients, hea...