PharmaTimes -
April 2019

Following months of heated debate in parliament and growing civil division, March 29 – the original date set for the UK’s separation from the European Union – looks set to pass amid yet more fighting and uncertainty, with MPs seemingly unable to agree the terms of the divorce and no one having a clear idea of what might happen next. As the Economist Intelligence Unit’s Ana Nicholls stresses (p20), the pharmaceutical industry and patients must be prepared for all eventualities, particularly with the looming threat of border delays and drug shortages.

Meanwhile, our cover feature this month (p16) considers the diverse needs of local NHS health economies as they respond to the NHS Long Term Plan. How can pharma best adapt to this new landscape and better engage with its customer?

On page 24, we find out what autonomous cars could teach digital healthcare about building engagement to help drive uptake. There’s also a look at the direction of digital health and some of the key collaborations that could impact patient care globally over the next year (p26), and the importance of a sound digital approach to achieving brand launch success (p34).

There’s also insight from Eric Hughes on his role at Novartis and the field of immuno-dermatology (p40), while Tracy Nesbit shares her experiences with insomnia on page 45. I hope you enjoy the issue!

April 2019 - magazine highlights

Thumbnail image for Where now for pharma?

Where now for pharma?

Steve How and Paul Midgley, of Wilmington Healthcare, explore the diverse needs of local NHS health economies as they respond to the Long Term Plan’s demands for joined-up, holistic care

Thumbnail image for A state of confusion

A state of confusion

The prospect of Brexit-related drugs shortages is looming, although a snarl-up may yet be avoided

Thumbnail image for The human factor

The human factor

Richard McAleavy considers what autonomous cars can teach digital healthcare about building engagement

Thumbnail image for Transforming healthcare

Transforming healthcare

Marcus Vass and Jane Whitcombe consider the future for digital health and some of the key tech collaborations that will start to make a difference to patients over the next year

Thumbnail image for In sickness and in health

In sickness and in health

In its finest hours, the bond between patients and pharma can move mountains, defy disease and change the course of history

Thumbnail image for SmartPeople: Eric Hughes

SmartPeople: Eric Hughes

We talk to Eric Hughes about his role as Novartis’ global development unit head of Immunology, Hepatology and Dermatology

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