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Thumbnail image for The impact of a 'hard Brexit'

The impact of a 'hard Brexit'

In January, the prime minister, Theresa May, warned the EU that “no deal for Britain is better than a bad deal” when it comes to Brexit. Although her government is now edging away from that position, the statement raised the question of what no deal would actually mean for the pharma industry

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Marketing outside the box

There’s ever-increasing menu of tools, technologies and tactics to choose from, but is pharma ready to innovate?

Thumbnail image for Genetic data

Genetic data

Are the muddled laws and ethical questions surrounding privacy of genetic data impeding pharma research?

Thumbnail image for Trials and tribulations

Trials and tribulations

As pharma grapples the twin challenge of developing breakthrough innovations while reducing development costs, the contract research market continues to provide vital support. CRO leaders are well-positioned to spot the trends that are shaping clinical trials in 2017. Here are six of the best…

Thumbnail image for Pick 'n' mix

Pick 'n' mix

The future of pharma's salesforce has been a hotly debated topic for years. Now we wave goodbye to one-size-fits-all and embrace a field force fusion

Thumbnail image for Critical communications

Critical communications

The fight against flu – and the need for clear lines of communications between the NHS and the public – provides a case study for public health

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Empowering technology

How patient empowerment could change healthcare and pharma at the most fundamental level

Thumbnail image for Through thick and thin

Through thick and thin

In an increasingly competitive market where patient-centricity is key, enhancing customer experience to improve loyalty could be pharma's next big step forward

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