To have won senior marketer of the year is great recognition. It’s seen as the flagship individual category, so to win is a very proud moment. Winning a competition such as this can only be great for your career development, it helps with both internal and external recognition. I’d recommend this competition to any marketer. The challenge was tough, but very realistic. It was a case of distilling the key issues from a lot of information in a short space of time and building a robust plan around them – very similar to the day to day work of a UK marketer leading a brand.