Communications agencies entering a team for the PharmaTimes Communications Team of the Year will need to think strategically about the most appropriate communications mix for the task in hand. Judges will be looking for evidence of pioneering thought processes, unexpected ways of using technology and data, and new attitudes towards marketing and communications.inalist agencies and teams can select the category that best suits their skill sets. The NHS Challenge focuses on a challenge faced by communications teams in the UK marketplace. The International Challenge, meanwhile, focuses on a challenge faced by communications teams in the international marketplace.Healthcare communications continues to evolve and comprises a number of diverse, yet intrinsically linked disciplines, including medical education, PR, policy, public affairs and market access. Communications teams need to sharpen their skills and hone their problem solving techniques to ensure they continue to provide maximum value. The PharmaTimes Communications Team of the Year competition provides them with a safe space in which to flex their creative muscles and be assessed by a panel of high level industry judges.
Open to all disciplines (multi-disciplinary teams, PR, Med Ed, Advertising, Digital), the competition brief reflects real challenges faced by communications teams in the industry. Participants are assessed on their skills, competencies, and their ability to work under pressure as a team to problem-solve in a strategic and creative way.
Changing customer behaviour is the basepoint of marketing. As such, the Executive Steering Committee has assigned a theme for the Communications Team of the Year 2016 competition: Customer Innovation.
What to expect:
- Unique, on-the-day challenges designed by industry leaders
- Assessed by panel of high-level pharma industry comms specialists
- Challenges skills, competencies and ingenuity of pharma comms agencies
- Requires no prior preparation or work to be submitted
- All tasks supplied and completed within safe, on-the-day, competition environment
- Participants receive qualitative and quantitative feedback on performance
- Finalists invited to purchase tickets to Awards Ceremony attended by hundreds of leading pharma marketing and comms specialists
Harry Brady, director of Policy & Communications at MSD and member of the competition’s Executive Steering Committee, commented: “The PharmaTimes Communications Team of the Year competition provides a unique opportunity for agencies to hone problem solving skills, get those creative juices flowing, and experiment with team dynamics, all in a safe and constructive environment. Entry and assessment fees are set at just £150 per team, which includes lunch and refreshments where applicable.
Take advantage of an invaluable L&D opportunity today!
Nominate your team or agency today at www.pharmatimes.com/CTY
Make sure you also check out the Marketer of the Year 2016 competition, running concurrently with the Comms Team of the Year. Why not nominate a client? Visit www.pharmatimes.com/MOY
@pharmatimes #PTCTY
