Havas Lynx stacked up an impressive eight Gold wins at the 33rd annual PM Society Awards in London on Friday, for exceptional work within the healthcare advertising and communications landscape.
The Havas Lynx Group actually took 9 Golds overall for its campaigns for pharma firms.
Cognite won three Golds, for its work with three different pharma companies, while others taking home the top award were CDM London, Envision Pharma Group, Life Healthcare, McCann Health, Ogilvy, woolley pau gyro and Wordbird.
Sanofi Genzyme and Regeneron were awarded five Golds and one Silver, topping the pharma charts overall, AstraZeneca won two Golds, while other Gold winners included Aspen, Boeringher Ingelheim, Galderma, Johnson & Johnson, Mundipharma, Napp, Novartis, PTC Therapeutics, Shire, Teva, Tillotts Pharma and ViiV.
According to PM Society chairman Neil Smith, the quality of entries in 2018 was “generally high” and “every one of the Golds represented exceptional work”.
“While one agency dominated as we see from time to time, this reflects the genuine quality of their submissions, and sets a high bar for other agencies next year,” he added.
Although the Gold Awards were dominated by the Havas Lynx Group, 27 different agencies bagged a Gold, Silver or Bronze for their work with 34 different pharma companies, marking “a wider spread than last year”, the PM Society noted.
The awards event - this year hosted by Rob Beckett in combination with comedian Tom Allen and Alan Dedicoat - is the largest of in the industry, with around 900 people from across pharma companies and agencies in attendance this year.
2018 PM Society Gold Awards
Craft Award for Sales Aid - Havas Life Medicom for Galderma
Craft Award for Film & Animation (HCPs) - Havas Lynx for AstraZeneca
Craft Award for Film & Animation (Patients) - Union by Havas Lynx for ViiV
Craft Award for Interactive Communications - Havas Lynx for Teva Pharmaceuticals
Craft Award for Events and Exhibitions - Envision Pharma Group for Mundipharma and Havas Lynx for Sanofi Genzyme and Regeneron
Craft Award for Disease Awareness(HCPs) - Havas Lynx for AstraZeneca
Craft Award for Disease Awareness (Patients) - Havas Lynx for Sanofi Genzyme and Regeneron
Craft Award for Patient Support - Cognite for PTC Therapeutics
Target Award for House Promotion - woolley pau gyro
Target Award for Corporate Communications - Ogilvy Healthworld for Boehringer Ingelheim
Craft Award for Primary Care Advertisement - Wordbird for Aspen
Craft Award for Advertisement Campaign - McCann Health for Novartis
Craft Award for Secondary Care Advertisement - Life Healthcare for Napp
Target Award for Advertisement Campaign - Cognite for Shire
Target Award for Primary Care Advertisement - CDM London for Johnson & Johnson
Target Award for Secondary Care Advertisement - Cognite for Tillots Pharma
Innovation - Havas Lynx for Sanofi Genzyme and Regeneron
Mixed Media - Havas Lynx for Sanofi Genzyme and Regeneron
Best Use of Insight - Havas Lynx for Sanofi Genzyme and Regeneron