From new and aspiring marketers through to senior and international, the PharmaTimes Marketer of the Year assesses entrants’ knowledge, creativity and strategic thinking in a dynamic on-the-day challenge
Biogen Idec’s Steven Brewerton won New Marketer in the 2014 competition. He commented: “It’s a great challenge and I thoroughly enjoyed the experience. I took a great deal of personal confidence from it; recognition from your industry peers is incredibly valuable. I intend to build on that confidence over the coming year and continue to develop myself as a leading marketer with Biogen Idec. I hope that I can come back ready to take on the challenges of the competition categories for more experienced marketers in the future.”
Luke Robinson, haematology franchise head at Novartis Oncology, said: “The PharmaTimes awards are unique in that they focus on assessing, recognising and rewarding competence, capability and potential through real time challenges where individuals and teams pitch their talents against a fresh ‘on the day’ exercise that’s designed to test a dynamic combination of knowledge, creativity and strategic thinking and is assessed live by peers from across the healthcare industry.”
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