Adam Chapman, Senior Brand Manager at Lundbeck winner of Brand Manager of the Year 2014 at the PharmaTimes Marketer of the Year awards, explains the value of entering the PharmaTimes Marketer of the Year competition:
"2015 will be another challenging year in pharmaceutical marketing. The need for us to demonstrate true value will remain an essential part of our role, as will working with the NHS to deliver initiatives in line with their agenda.
To do this effectively I believe the need for marketers to engage internal cross functional stakeholders and utilise their expertise on a day to day basis is more critical than ever.
At Lundbeck we have invested a significant amount of time and energy over the past few years in developing our marketing competencies. Benchmarking ourselves against our peers allows us to see how far we have come, both individually and collectively.
Personally, whilst competitions such as the PharmaTimes Marketer of the Year allow me to benchmark my competencies against others, I find greater value in the opportunity to learn more about how I apply my own skills and processes to a realistic challenge in a time pressured environment.”
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