London-based agency Method Medical Media begins trading today. Applying expertise in content, social media and search engine marketing, Method aims to help pharmaceutical marketers take advantage of their digital marketing opportunities to better reach and engage target audiences online.
Founding partners Sam Collins, Simon Preece, Jon Rayner and Axel Haudiquet say they hope to combine their industry, content and channel experience to help UK, European and international pharma clients address industry reliance on third-party, HCP-only websites and optimise their approaches to search and social channels.
“We’re delighted to offer clients a solution that puts them back in control of their content and customer relationships”, said Sam Collins, Method’s founder and content marketing director. “Using our approach, clients create and distribute quality content, grow a loyal following, build audience trust and relationships, and demonstrate return on investment.”