Mundipharma has scooped 10 awards – three of them gold – at the 29th annual PM Society Awards – marking it out as the most successful pharma company for 2014. 

The company secured gold trophies for Secondary Care Advertisement, Film and Events and Exhibitions for campaigns supporting Levact and their pain portfolio and they also picked up four silver and three bronze awards.

Fresenius Kabi was a close rival, also taking three golds – for its Dysphagia Awareness campaign, which also won silver and a bronze – while Shire Pharmaceuticals scored for highest overall number of awards, securing one for each of their 11 entries – a gold, two silvers and eight bronze awards. 

In addition, Sanofi and Sanofi Pasteur MSD (SPMSD) each took away two gold awards: Sanofi for Secondary Care Campaign and Corporate Communication and SPMSD winning the Geoff Brook Innovation Gold Award and the Target Gold Award for Best Primary Care Advertisement.  

Other gold winning pharma companies were AbbVie, Bayer Healthcare, GSK, Internis, Napp, Takeda UK and Vertex.

On the agency side Havas Life Medicom and VCCP Health were joint first on the leader board, each taking home three gold trophies, while Havas Lynx took home two golds.

Other gold award winners were Hanson Zandi, Big Pink, Woolley Pau Gyro, McCann Manchester, Fleishman Hillard, nitrogen, Digitas Health, Life, Ten Alps Communicate, Learner Adams Bones and Bedgebury Communications.   

For success across the board among the agencies, VCCP Health topped the chart with a total of 10 awards, (three gold, four silver and three bronze). Havas Life Medicom, HAVAS LYNX and McCann Manchester each won six awards and bmore creative five for their Gaucher Disease press campaign, which scored highly with both Target and Craft judges.

The PM Awards – with “advertising” officially dropped from the title for the first time this year as it now only reflects nine of the 19 categories – recognise marketing excellence for pharmaceutical and associated industries. A second significant change for 2014, reflecting industry trends, saw most of the categories opened up to digital. This was judged alongside traditional media according to strict criteria around concept, design, use of craft and impact. 

Other firsts were the acceptance of internationally-targeted work and the introduction of separate awards for agency in-house promotion and corporate communications, as well as awards recognising disease awareness and patient support. Another new category showcased excellence in events and exhibitions. 

Neil Smith, PM Society Awards Chairman, said: “The key to marketing excellence lies in the underlying principles of creativity, execution or the use of the appropriate craft, and impact. These are attributes that can be compared equally, whatever the medium or campaign audience. It was encouraging this year to see the number of digital entries being judged alongside traditional print media and to welcome some ‘first timers’ to the Awards, now that the categories have opened out to include a broader range of today’s marketing activities.”  

The PM Awards include both Craft and Target awards, with the Target awards judged by up to 200 doctors and nurses in large nationwide surveys or panels of pharma executives. Craft categories are assessed by panels and surveys of senior creative judges from more than 30 healthcare agencies.

2014 Winners’ Leaderboard

Full list of category Gold winners:

Craft Award for Direct Mail

Hanson Zandi for Internis

Craft Award for Sales Aid


Craft Award for Film

VCCP Health for Mundipharma

Craft Award for Digital Interactive

Big Pink for GlaxoSmithKline

Craft Award for Animation

Woolley Pau Gyro for Napp

Craft Award for Events and Exhibitions

VCCP Health for Mundipharma

Target Award for Direct Mail

McCann Manchester for Shire

Craft Award for Disease Awareness

FleishmanHillard for Bayer Healthcare

Craft Award for Patient Support

nitrogen for Vertex

Primary Care Campaign

Havas Life Medicom for Fresenius Kabi

Secondary Care Campaign

Digitas Health for sanofi

Target Award for House Promotion            


Target Award for Corporate Communications

HAVAS LYNX for Sanofi

Geoff Brook Innovation Award

Ten Alps Communicate for Sanofi Pasteur MSD

Craft Award for Advertisement Campaign Havas

Life Medicom for Fresenius Kabi

Craft Award for Secondary Care Ad

VCCP Health for Mundipharma

Craft Award for Primary Care Ad

Havas Life Medicom for Fresenius Kabi

Target Award for Secondary Care Ad            

Learner Adams Bones for Takeda UK

Target Award for Primary Care Ad            

Bedgebury Communications for Sanofi Pasteur MSD

For more information on the awards and a full list of winners, go to