The fourth annual Creative Floor Healthcare Awards celebrated the world’s best health and wellness creative work, agency talent and clients last Thursday in Tower Hill.
McCann Health New York won Most Awarded Agency and Publicis Health grabbed Most Awarded Network at the awards, which continue to be the only health and wellness award show in the world to donate a percentage of profits to help greater diversity and help untapped talent break into the healthcare communications industry. Winners of the awards decide how the money is spent.
Shaheed Peera, founder said: “Congratulations to all our Finalists and Winners. It’s been the hardest year to get this far as we’ve had more entries from more countries than ever before. Agencies from USA, UK, China, India, Japan, Hong Kong, Australia, South America and Saudi Arabia have all participated.
“The winning work is world-class. I have no doubt that it will inspire the pharmaceutical industry to see what can be achieved with real everyday briefs. Thank you to our judges and everyone who supports this award show. Since we’ve launched, we’ve raised over £50,000 towards helping underprivileged kids into health and wellness agencies.”
The Winners:
Business to Business
Business to Business, Self promotional – Individual / any media platform
- Concentric Health Experience – Molecule
Business to Business, Self promotional – Campaign / any media platform
- McCann Health NY – #GoodPress
- Saatchi & Saatchi Wellness – The First Brand Identity That Responds To Feelings
- Publicis LifeBrands Medicus – Who Runs NYC?
Charity / Pro Bono
Ambient / Event
- Havas Lynx – B!RTH
- McCann Torre Lazur – #SmokingBlind
- NEON – FLIP OUT
- Publicis LifeBrands – HIVStop
Art Direction / any medium
- Publicis LifeBrands – The most successful business ever
Cinematography
- Publicis LifeBrands – The most successful business ever
Copywriting / any medium
- Publicis LifeBrands – The most successful business ever
Film – Individual
- Publicis LifeBrands – The most successful business ever
Logo
- The Bloc – Hearing Voices of Support
Mixed Media Campaign
- The Bloc – Hearing Voices of Support
Poster – Campaign
- Saatchi & Saatchi Wellness NY – Recipe to End Hunger
- McCann Torre Lazur – #SmokingBlind Digital Posters
Healthcare Professional
CGI
- Publicis LifeBrands – Life Flows
Cinematography
- McCann Health NY – Split Second
Detail Aid
- McCann Health – Anoro digital detail aid
Film – Individual
- The Ministry of Health Saudia Arabia – Diabetes
- McCann Health NY – Split Second
Photography
- AbelsonTaylor – PBA Film Campaign (not there)
- Publicis LifeBrands – Crime Scene
Press – Campaign
- Palio – Protect the Pill. Protect the People. (not there)
- Grey Health Australia – Protection For Adult’s Too
Press – Individual
- CDM – ICEBURG
Print Sales Material
- ICC Health – Boehringer Academy Colouring Book and Bookmarks
Patients / Consumers
Ambient / Event
- McCann Health – Nasty or Nice Campaign
- Langland – AMP Shoes
Copywriting
- McCann Health NY – Nasty or Nice Campaign
Animation
- TBWA LONDON – Aquafresh Night Shift
Art Direction
- Saatchi & Saatchi Wellness NY – Recipe to End Hunger
Best Digital Tactic
- FCB Health – COPD Reality Check
Design
- Langland – AMP Shoes
Direct Mail
- Langland – AMP Shoes
Film – Individual
- AMV BBDO – One Breath
Film – Campaign
- McCann Health – PsoriaSelf
Mixed Media
- AMV BBDO – Blood McCann Health – Make A Nappy Happy Campaign
Havas Lynx – B!RTH
- Havas Lynx – Its About Time
Poster – Individual
- Havas Lynx – Sun Safety On Site
Poster – Campaign
- McCann Echo – Toddler Tips Sleep Awareness Campaign
Press – Campaign
- Havas Lynx – Its About Time
Social Media Campaign
- McCann Health NY – Nasty or Nice Campaign
BEST OF THE BEST
BEST YOUNG TALENT
- Richard Miles – Therapy
BRAVEST CLIENT
- Sanofi Genzyme Europe MS Team
BRAVEST CLIENT
- Meta Mucil – Akhilesh Negi, Andrew Crowe and Nitin Darbari
MOST AWARDED AGENCY
- McCann Health New York
MOST AWARDED NETWORK
- Publicis Health
To see all 2017 Winners please visit: http://thecreativefloor.com/awards
