US-based contract research organisation WCCT Global has expanded on its existing patient-recruitment offerings by launching a full-service programme for site feasibility and recruitment/retention in clinical trials.
Last November, WCCT unveiled an international patient-recruitment solution using social media and optimised search engines to address parallel initiation of clinical-trial sites in the US and other markets.
Earlier that year it rolled out a special-population recruitment-management tool for both early- and late-phase clinical trials.
The latest offering is In-Site, which combines advanced patient-recruitment technologies with site-location capabilities.
It does so by using multiple proprietary patient databases to identify high concentrations of suitable patients while also helping sponsors to determine which sites will best serve the trial.
This dual function makes the recruitment process much more efficient for the study site and ultimately, the trial sponsor, WCCT noted.
Digital advertising
In addition, In-Site offers highly targeted digital advertising by creating in-depth psychographics based on patient populations and applying identified targeting methods across digital and social-media outlets.
This process enables WCCT Global to optimise recruitment budgets and show study advertisements only to potentially qualifying clinical-trial volunteers, it explained.
Also part of the package is an automated follow-up and retention mechanism to boost conversion rates from volunteer enquiries to study recruitment, as well as supplementary offerings such as complete mobile website design, study branding and digitally integrated sign-up materials.
The In-Site service is designed to be customised based on the study phase, number of patients needed and number of sites involved in a clinical study.
