Reflecting the multi-disciplinary nature of our industry, this year’s Marketer of the Year competition has introduced a new category which recognises market access excellence - an important part of the marketing journey:
National Market Access Lead of the Year.
New for 2017 – to enter this category you will need to demonstrate a good understanding of best practice in market access and be able to link the following requirements at global level to deliver the required commercial outcome:
- Value identification
- Value Creation
- Value communication