Primary Care Sales Professional of the Year

Entry Guidelines and Judging Criteria

OVERVIEW:

This category will test your understanding of the Primary Care Sales role and give you an opportunity to demonstrate your professional knowledge and skills via the vehicle of a case study challenge.

SUITABILITY:

For commercial Pharma professionals whose role involves primary care sales. This can include sales professionals with a broader remit that includes primary care e.g. hospital and pharmacy.

FORMAT:

  • Finalists will be invited to take part in category-specific case-study challenges developed by an independent expert panel as well as NHS knowledge tests.
  • Finalists will be presented with the challenge on arrival at the final’s day and given a set period for preparation (usually 1 hour), before delivering your response to a judging panel of senior leaders in pharma.

JUDGING CRITERIA:

Specific scoring criteria will be developed alongside each year’s unique case-study / challenge.  But all finalists should bear in mind the following points for this category:

  • Comprehending and understanding the challenge:

Finalists should demonstrate an understanding of the case study and the challenges faced

  • Customer insights and relationship management

Finalists should demonstrate a passion for exceeding their customers needs. This will typically include excellent customer understanding and productive relationships with key customers.

  • Effective communication and teamwork

Finalists should demonstrate superior communication skills and understand the need for working closely with colleagues to achieve commercial goals.

  • Business analysis & business planning

Finalists should be comfortable with analysing data and drawing conclusions from such analysis that helps develop business.

Sponsors

Key dates

Entry Opens
Entry Closes
Finals Day
Awards Ceremony