How a design mindset can lead to better medical outcomes
Imaginatively designed content combined with patient insights delivers campaigns that inspire behaviour change
17th December 2020
Thought Leadership
Tech-enabled pharma strategies: the palm tree and the pine
Syneos Health's Ewan Cutherbertson on lessons for biopharma marketers during COVID-19
4th December 2020
Why better databases are key to chemistry’s digital future
The Royal Society of Chemistry has announced that its near 180-year old archive of research insights has been made available for Text and Data Mining projects, but why is this important?
4th December 2020
Let’s Have A Chat: Why Bristol Myers Squibb is tackling loneliness
Keeping the spirit of connection alive through the Have a Chat campaign
24th November 2020
The concordance conundrum: the value of improving patient experience
The art of active listening
3rd November 2020
New product vs established brand investment?
A trade-off you no longer have to make in this changing world
2nd November 2020
Changing gear – how to take patient-centricity to the next level
Truly achieving a patient-focused cultural shift means pharma leaders must build momentum behind the necessity of partnering with patients to capture and incorporate their valuable insights, say Dawn Lobban and Peter Impey
3rd September 2020
Partnering with patients for the long haul
O4 Research's Moneeb Saddiq and Andrea Parke consider whether the patient-centricity story is complete or still evolving
3rd September 2020
