Thought Leadership

Thumbnail image for Making digital engagement truly patient-centric Thumbnail image for Making digital engagement truly patient-centric

Making digital engagement truly patient-centric

Digitally-augmented multi-channel engagement has proved to be a useful approach for working with patients. However, it is easy for  developers to default to a patient-facing website or an app that looks good and sounds impressive, but in practice doesn’t supply what patients want and need

13th November 2017

Thumbnail image for PharmaMar, an innovative oncology company Thumbnail image for PharmaMar, an innovative oncology company

PharmaMar, an innovative oncology company

PharmaMar is one of the few biopharmaceutical companies to have a product on the market, another awaiting commercialisation and various more at different stages of clinical development

13th November 2017

Thumbnail image for Delivering true patient centric communications Thumbnail image for Delivering true patient centric communications

Delivering true patient centric communications

The model that sees information flow linearly, from pharmaceutical companies, to healthcare professionals, or patient groups and patients, is outmoded and doesn’t work well for any of the parties involved.

3rd October 2017

Thumbnail image for Agile outsourcing  – a provider’s view Thumbnail image for Agile outsourcing  – a provider’s view

Agile outsourcing – a provider’s view

Business development director at Star, Ryan Wooller, discusses commercial outsourcing and how the company has adapted to provide the best solutions as pharma companies look to innovate and reduce costs

3rd October 2017

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