Thought Leadership

Thumbnail image for AI in healthcare? 
Ask the patient Thumbnail image for AI in healthcare? 
Ask the patient

AI in healthcare? 
Ask the patient

It seems as if the conversation around the nature of healthcare’s AI future is one that’s been conducted without the voices of patients themselves

23rd April 2018

Thumbnail image for Baking in behaviour change Thumbnail image for Baking in behaviour change

Baking in behaviour change

Patient support programmes (PSPs) provide one of the biggest opportunities for pharma to put a patient-centric philosophy into practice

23rd April 2018

Thumbnail image for Making digital engagement truly patient-centric Thumbnail image for Making digital engagement truly patient-centric

Making digital engagement truly patient-centric

Digitally-augmented multi-channel engagement has proved to be a useful approach for working with patients. However, it is easy for  developers to default to a patient-facing website or an app that looks good and sounds impressive, but in practice doesn’t supply what patients want and need

13th November 2017

Thumbnail image for PharmaMar, an innovative oncology company Thumbnail image for PharmaMar, an innovative oncology company

PharmaMar, an innovative oncology company

PharmaMar is one of the few biopharmaceutical companies to have a product on the market, another awaiting commercialisation and various more at different stages of clinical development

13th November 2017

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