Medical conferences provide one of the most valuable opportunities for pharma to engage with key stakeholders, but until recently, it was extremely difficult to gather and analyse relevant information from conference data
15th May 2018
It seems as if the conversation around the nature of healthcare’s AI future is one that’s been conducted without the voices of patients themselves
23rd April 2018
Patient support programmes (PSPs) provide one of the biggest opportunities for pharma to put a patient-centric philosophy into practice
23rd April 2018
With the explosion of interest in patient centricity, it made strategic good sense to develop SO Patient, a joint venture between Havas SO and Redmond Consulting co-led by patient engagement ‘guru’ Kathy Redmond and health PR expert Moira Gitsham
23rd April 2018
This white paper will demonstrate that an investment in an instrument data system including validation can bring substantial business benefits to both a laboratory and its parent organisation
23rd February 2018
Medical Affairs professionals have a critical role to play – however, historically, it has been difficult for them to gain consistent access to critical data and analytics
23rd November 2017
Digitally-augmented multi-channel engagement has proved to be a useful approach for working with patients. However, it is easy for developers to default to a patient-facing website or an app that looks good and sounds impressive, but in practice doesn’t supply what patients want and need
13th November 2017
PharmaMar is one of the few biopharmaceutical companies to have a product on the market, another awaiting commercialisation and various more at different stages of clinical development
13th November 2017
