With the explosion of interest in patient centricity, it made strategic good sense to develop SO Patient, a joint venture between Havas SO and Redmond Consulting co-led by patient engagement ‘guru’ Kathy Redmond and health PR expert Moira Gitsham
Digitally-augmented multi-channel engagement has proved to be a useful approach for working with patients. However, it is easy for developers to default to a patient-facing website or an app that looks good and sounds impressive, but in practice doesn’t supply what patients want and need
The model that sees information flow linearly, from pharmaceutical companies, to healthcare professionals, or patient groups and patients, is outmoded and doesn’t work well for any of the parties involved.
Business development director at Star, Ryan Wooller, discusses commercial outsourcing and how the company has adapted to provide the best solutions as pharma companies look to innovate and reduce costs