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A smart future

How artificial intelligence (AI) is changing the pharma and biotech industries

23rd January 2020

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Trick or treat?

Comparing safety in pharmaceutical advertising

10th January 2020

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Understanding customer needs

Most biopharma marketing executives say they don’t know what clients want – it’s time to change that

8th January 2020

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Picking a winner

Duncan McKay considers whether the UK picked a winner in cell and gene therapy

7th January 2020

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Portfolio management for the life sciences

Susan Dillon and Richard Baderin say taking the time to fully assess a portfolio can reap highly measurable rewards for life sciences companies, and offer advice on the key areas to focus on for both marketed and non-marketed brands.

2nd January 2020

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ReshapingPharma

Jim O’Donoghue considers how pharma can build on digital foundations to focus on outcomes

24th December 2019

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Labour's policy for the pharma industry

The Labour Party’s election manifesto presents something of a mixed bag for pharmaceutical companies, say Gareth Morgan and Aisling O’Dwyer

10th December 2019

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SmartPeople: David Logue

PharmaTimes talks to David Logue, senior vice president of commercial strategy at Veeva

3rd December 2019

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Prepare to engage

After the election, Brexit will finally become real. Pharma must be ready to engage or risks being left behind.

18th November 2019

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Removing the barriers

Merck's Maria Rivas discusses findings from the Supporting Women With Cancer report, which reveals some of the challenges associated with screening for cancer in women, and what more could be done to support the earlier detection of cancer and improve chances of survival.

18th November 2019

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Digitising the Operating Room with IP

With pressure mounting on the health service, the need for greater operational efficiency is paramount and modern technologies promise a powerful solution

7th November 2019

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