Often misunderstood, the new focus on prevention and population health within the NHS can help pharma become a critical part of a more holistic, outcomes-led strategy for local systems, argues Oli Hudson
PharmaTimes talks to Filippo Buccella, whose son Luca was diagnosed with the rare genetic disorder Duchenne muscular dystrophy (DMD) 28 years ago.He offers an in-depth look at Luca’s path to diagnosis, the treatment he has received as well as the advice he would offer to parents of a child with DMD.
In the last 2 years, and accelerated by Covid, native advertising has exploded across healthcare for DTC and HCP marketing. Native ads have been adopted by all healthcare industries including pharma, device, health systems, retailers, pharmacies, payers, and the gamut of regional service providers. But there are still a handful of advertiser holdouts, and they are missing out on highly engaged audiences.