Mary Smiddy has joined AXON as a director within the agency’s PR stream. Prior to joining AXON, Mary was global CEO at Tonic Life Communications and previously founded Burson Marsteller & Edelman’s healthcare public relations network in the Middle East. She has a personal understanding of pharmaceutical company needs and priorities garnered from her role as GlaxoSmithKline’s regional director of communications, Middle East & North Africa (MENA).