Alex Butler and Carwyn Jones have become joint managing directors for the new digital venture ‘The EarthWorks’.

The EarthWorks, which is being run in collaboration with OPEN Health, aims to provide a full service digital offering from strategic counsel through to digital production and delivery. Carwyn Jones previously worked for Channel Health and served as head of pharmaceutical sales and marketing at UK doctors network Doctors.net.uk.

Earlier in his career, Jones held sales, marketing and strategy roles with Lilly, GlaxoSmithKline and Sudler & Hennessey.

Alex Butler was previously EMEA marketing communications manager for J&J, digital strategy and social media manager for Janssen, and most recently, founder and managing director of digital healthcare communications agency The Social Moon, which has now been sold to Aurora Healthcare Communications.