Cello Health has launched ‘Cello Health GmbH’ with a new Berlin office and the appointment of two regional directors to lead the Business Insights and Analytics division in Germany.

The two directors will be Heike Tombrink – regional director, head of Cello Health Insight Germany, and Matthias Heurich – regional director, supporting Digital Innovation.

Heike Tombrink brings to Cello Health Insight more than 20 years of expertise as a strategic market research consultant, having worked internationally for Pharma Medical Supplies and MedTech companies as well as associated industries and academia.

Matthias Heurich also brings a wealth of Pharma market research expertise, having previously worked client-side as a market research consultant at Eli Lilly. His main focus is on large-scale quantitative studies and advanced analytics, which integrates with his experience in digital innovation gained in the technology sector.

Jane Shirley, CEO Cello Health Europe, said: “Opening in mainland Europe will bring with it a number of benefits, and is a key part of our overall strategy. This is an important first step in providing additional on the ground support for our current European clients, and also accessing a wider talent pool as we grow.”