EMMAC Life Sciences has appointed VCCP Health to be their lead creative and strategic agency following a competitive agency review process conducted by Flock Associates.

The company has initially tasked VCCP Health and VCCP Partnership's specialist branding agency, SomeOne, with brand architecture and branding for the EMMAC Life Sciences portfolio and Medical Cannabis brand. The fully-integrated agency will also be developing creative communication campaigns for the EMMAC medical brand.

Beverley Newbury, managing director of VCCP Health said that the company is "Really excited about working with EMMAC Life Sciences who share our ambition and challenger ethos. This is a rare opportunity to help shape a completely new medical category that has the potential to transform the lives of patients and address some of the biggest medical unmet needs.”