Baxter, an experienced and respected brand communications specialist, joins from Tonic Life Communications where he led UK and Pan European communication strategies for a range of healthcare clients.
Prior to that role, Jim spent five years in-house at Schering-Plough and MSD leading on brand communications across their immunology, CVD, respiratory, virology, and addiction portfolios.
Jim’s experience in strategic brand communications, advocacy engagement and issues management on behalf of a wide variety of pharma and healthcare clients, is part of a focused strategic move by hanover to expand its UK and pan-European market access and brand communications business.
