Hanover has appointed Jim Baxter to head up the firm’s brand communications and market access arena.

Baxter, an experienced and respected brand communications specialist, joins from Tonic Life Communications where he led UK and Pan European communication strategies for a range of healthcare clients.

Prior to that role, Jim spent five years in-house at Schering-Plough and MSD leading on brand communications across their immunology, CVD, respiratory, virology, and addiction portfolios.

Jim’s experience in strategic brand communications, advocacy engagement and issues management on behalf of a wide variety of pharma and healthcare clients, is part of a focused strategic move by hanover to expand its UK and pan-European market access and brand communications business.